An influencer is someone that may specialize in a specific niche or industry or provide a variety of content for a target audience.  Influencers have knowledge or insight into a specific industry, topic, or subject.  Influencers may draw upon past experiences or knowledge, this provides a proper marketing tool for brands to rely on as creditable sources of information or experience.

In our modern world, anyone can be an influencer on social media, provided they spend time educating and learning about the industries they choose to communicate.  Opportunities can be found in endorsement, sponsorships, purchased products or services, demonstrations, and/or wish to sponsor or endorse.  Content creators are an arising industry with a million new influencers entering the market each year.

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